Arise. Awake. Transform.
The tagline is inspired by the famous quote of Swami Vivekananda - "Arise, awake and stop not till the goal is achieved." This tagline intends to communicate the party's core vision. When we say ARISE, it means know the truth and move forward. 'Awakening for a better future' is the reaction we seek. Transformation is the ultimate goal.
We have seen many governments lead by different parties and leaders. We have also witnessed that parties or leaders have flourished at the cost of the nation and its people. Promises were made to win votes and elections only. The same formula is being repeated by leaders and there no change in people's experienced over the years. This shows the state of mind of India's population. Mere change is not enough. To see much needed results, an inside out transformation is required.
We are committed to developing a just, fair and cultured society that promotes liberty, free trade, and political and social reform to transform the largest democracy - India.