Arise. Awake. Transform.
The tagline is inspired by the famous quote of Swami Vivekananda - "Arise, awake and stop not till the goal is achieved." This tagline intends to communicate the party's core vision. When we say ARISE, it means know the truth and move forward. 'Awakening for a better future' is the reaction we seek. Transformation is the ultimate goal.
The country has experienced many governments lead by different parties and leaders. We have also witnessed that parties or leaders have flourished at the cost of the nation and its people. Promises were made solely to win votes and elections and politics has evolved in to an occupation with no sense of honour or statesmanship. The same formula is being repeated day after day and there no change in people's experienced over the years. As a result, the Indian political class has lost the confidence of the Indian people. Incremental or slow paced change is no longer sufficient or acceptable. The desire is for "total transformation".
By saying 'Arise. Awake. Transform.' we are committed to developing a just, fair and cultured society that promotes liberty, free trade, and political and social reform to transform the largest democracy - India.